
Microsoft's PC games are less lucrative than Xbox 360 and Xbox Live service. The library for game videos, demos, downloadable contents and digital-only PC games, is small.
It is possible that Microsoft will make more mergers in the future and gather all of its diverse game marketplace into Xbox.com. Windows Phone 7 Apps/Zune Marketplace can be the next candidate.
If Xbox.com is really to become a one-stop-shop venue for all of Microsoft's games, there will be greater chance for cross-platform games. If such cross-platform capability is exist, then customers will be able to play the games on Xbox 360 console, a Windows 7 PC and a Windows Phone 7 device.
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